Subscription Intelligence

Evidence Insights

Evidence Insights gives you two things an annual survey cannot. First, what people say about your destination, scored and benchmarked from live reviews. Second, what shapes what they do, the creators and social content driving pre-visit decisions. Both refreshed quarterly.

Book a Demo How It Works →

Example dashboard data

Overall Score
74
/100
Reviews Analysed
500+
per quarter
Friction Points
3
identified
Comparators
5
destinations

Sentiment Trend

12-month rolling score

Nine Dimension Scores

Current quarter

The Process

How Evidence Insights works

01

Continuous Data Collection

We monitor Google Reviews across key attractions and locations in your destination and five benchmark comparators. Minimum 500 data points per destination per quarter.

02

Sentiment Scoring

Each review is analysed and scored across nine dimensions of visitor experience, classifying positive and negative sentiment. Scores are composite indices weighted by review recency and volume.

03

Quarterly Intelligence Reports

Delivered as a branded live web page, PDF and PowerPoint deck. Includes benchmarking against competitor destinations and actionable communications recommendations.

What We Measure

Nine dimensions of visitor experience

→
Overall Sentiment
General tone and mood across all visitor reviews
→
Value Perception
Whether visitors feel they got what they paid for
→
Atmosphere & Character
Sense of place, distinctiveness and emotional response
→
Experience Friction
Parking, navigation, queues - fixable problems
→
Accessibility & Navigation
How easy it is to get to and get around
→
Visitor Information
Quality and availability of information before and during the visit
→
Accommodation
Quality, value and expectation matching
→
Food & Drink
Quality, variety and value of the hospitality offer
→
Cultural Offer
Attractions, heritage, events and things to do

Earned Media

Social and creator influence

Sentiment tells you what visitors say. Influence tells you who is shaping what they do. We track the creators and social content driving perception of your destination across YouTube, Instagram and TikTok, mapped to themes and locations, with quarterly change tracking so you can see what moved.

Tracked posts and reach, building each quarter

Q1 Q2 Q3 Q4

Reach mapped by theme

Heritage and culture Outdoors and nature Food and drink Events Coast

Who is talking

The creators and channels featuring your destination, ranked within each platform so no single metric dominates.

What is landing

The themes and posts gaining the most reach right now, with example content you can act on.

What changed

Quarter on quarter movement, with new creators and rising themes flagged for you automatically.

Pricing

Simple, transparent pricing

All prices exclude VAT. A purchase order or signed agreement is required to confirm.

Option 1
£1,500
+ VAT · one off
Pilot Baseline Report
  • Full sentiment report for your destination
  • One comparator destination of your choice
  • Nine dimension scoring
  • PDF, PowerPoint and live web page
  • Methodology document
  • Social influence baseline included
Popular
Option 2
£2,500
+ VAT · one off
Pilot Plus
  • Everything in Option 1
  • Three months of live monitoring
  • Follow-up report showing movement
  • Before/after comparison
  • Useful for funding applications
  • Social influence monitoring included
Option 3
£750/mo
+ VAT · 12 month minimum
Annual Subscription
  • Monthly data collection
  • Quarterly published reports
  • Up to 5 comparator destinations
  • Password-protected client portal
  • Annual summary presentation
  • Social influence with quarterly change tracking

Need a one-off influence deep dive or social-only tracking? Get in touch.

Request Your Pilot Report

See it live

Book a demo

See a live Evidence Insights portal and talk through what it could show for your destination. Leave your details and we will set up a short walkthrough.